Carnegie Institution for Science

​*NEW*
​Expedition Earth: Roads to Discovery
The original concept for the series was conceived by Carnegie Science President, Matthew Scott. His goals were to:
  • Bring a new, diverse crowd into the Carnegie Institution for Science headquarters building;
  • Build on existing popularity of lecture programs to create a new stage for different types of programming structures (panel, debate, aspen-model, film, etc;
  • Create a relaxing, fun environment; and
  • Showcase explorers who make contributions to science.
On October 20, 2016 his vision became a reality with, "Expedition Earth: Roads to Discovery" debuting its first program, "Dialogues with Nature" with photographer Frans Lanting.

Presentation: In his talk, Lanting presented his work as an ongoing dialogue between his camera and the natural world, a conversation that has been influenced by a growing understanding of science and technology.

Panel Discussion: Following the talk, there was a panel discussion moderated by Washington Post Science, Health, and Environmental Editor Laura Helmuth. Panelist include the Director of the Smithsonian Center for Conservation and Sustainability, Francisco Dallmeier, and the President of the Carnegie Institution for Science, Matthew Scott. Audience members joined the discussion during a lively Q&A. 

Post-program Reception: Following the program, audience members mingled with presenters and panelists during a private reception. ​

MY ROLE:

Manage project from conception to delivery.

MARKETING

Manage branding (with team):
Title of the series
​All descriptive text
Manage design of marketing materials (with an insanely talented designer):
Logo design
Posters:
     Series
     Individual Lecture
​Pop-up Banner

PROMOTION

Manage dissemination strategy:
Creation of
     Invitation (Mailchimp)
     RSVP page (Eventbrite)
     Unique mailing lists
     Individualized appeals 
Social media (tangentially involved, primarily lead by social media strategist)
     Facebook, Instagram, Twitter, Google

EVENT PRODUCTION

Manage all participant involvement:
Develop stage show and design
Invitations, communications & relations with participants

EVENT PLANNING

Manage event logistics:
Audio/Visual 
Run-of-show
Stage set-up & breakdown
Budgets (honorariums,ticket sales, billing, etc)
Scientist, science enthusiast, science communicator, lover of all things fluffy and scaly.